![]() "We are not building or owning the venue. "The SVOG is having no impact on our desire or ability to move the project forward," Plant said. The $16.25 billion program allocated funds to entertainment-oriented businesses like concert halls, independent movie theaters and promoters, who were unable to operate when the pandemic began. No city dollars would be used for the project, Plant stressed, nor any money from the federal Shuttered Venue Operators Grant program. They are in deep discussions with a construction company, he said, declining to name the firm. Plant wouldn't disclose what the price tag might be for construction, only saying it's a substantial amount. The facility also would be rented out for corporate events and weddings, and would include multiple lounges and suites - a rare feature for a midsize venue - to accommodate the growing desire for premium offerings from touring artists, like meet-and-greets. The 4,000-person-capacity room would be a hybrid ballroom/theater layout, with reserved seats in the balcony, while the smaller room would accommodate general-admission concerts, Goldstone said. Renderings provided to the Journal Sentinel are conceptual, but Goldstone said the building would include rooftop decks with views of the Hoan Bridge and Lake Michigan optimal sight lines of the stages and sharp acoustics throughout each corner of the venues and ample concourse space to minimize bar and bathroom lines. The concert promoter would operate the facility and be in charge of upkeep.įPC Live struck a similar deal for the Sylvee, the 2,500-person-capacity venue that opened in Madison in 2018.Įppstein Uhen Architects, the go-to firm for Milwaukee World Festival's venue projects, is behind the design. The land would be developed and owned by Marquee Ventures LLC, a real estate holding company, which in turn would lease the venue to FPC Live. The site is currently a service parking lot. The new concert venue would sit on a 1.25-acre parcel of land owned by Milwaukee World Festival Inc., the nonprofit parent company of Summerfest, Frank Productions CEO Joel Plant told the Journal Sentinel. To have these rooms built from the ground up specifically for concerts, with unmatched amenities, will be a huge value to add to the market." Similar deal for the Sylvee in Madison "The next step is for Milwaukee to be able to compete at the midsize level. "The number of artists playing the city at an arena and amphitheater-level, and the tickets being sold to those shows, is far greater than it used to be," Goldstone continued. ![]() "Live music has grown exponentially across the country the past 10 years, and in order for Milwaukee to … attract world-class talent, it has to have facilities that are competitive with other cities across the country," Charlie Goldstone, co-president of FPC Live, told the Milwaukee Journal Sentinel. This year saw the openings of the Bradley Symphony Center, following a $90 million renovation of the Warner Grand Theatre, and the reopening of Summerfest's American Family Insurance Amphitheater after a $51.3 million upgrade. The Milwaukee Bucks' Fiserv Forum, constructed for $524 million, opened in 2018. The new concert venue would be the latest in Milwaukee's entertainment-building boom. Pending approvals, including from the Historic Third Ward Architectural Review Board and the City of Milwaukee Board of Harbor Commissioners, construction on the yet-to-be-named venue could begin in early 2022 and would open in the second half of 2023. FPC Live, a division of Madison-based Frank Productions and one of the world's largest concert promoters, on Thursday announced plans to operate a built-from-scratch music venue in the Historic Third Ward, adjacent to the southern end of Maier Festival Park.Īctually, it would be two venues - an 800-person-capacity room and a 4,000-person- capacity room - with two separate entrances, both housed in the same 108,000-square-foot facility. The site is south of the Summerfest administration building, and east of Erie and Jackson streets. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |