![]() The graph in figure 1 represents a rolling view over time, in this case 7 days. Using Google’s Keyword Planner, we can establish that the average daily searches during the month of May for “what is the EU?” and “what is Brexit?” were 281 and 874 respectively or 48 as a total per hour (note, the values for June are not available yet). The graph below (see figure 1) is an image from the Google Trends site, it illustrates a 97 percent rise in the search terms “what is the EU?” and “what is Brexit?” made by the British public over a 7-day period from the 21st June 2016.įigure 1: An analysis of the search terms “what is the EU?” and “what is Brexit?” between 21st and 27th June 2016 (Source: Google Trends). I would now like to demonstrate why this particular trend should be considered insignificant. On reviewing the media, we can clearly see polarised views on the referendum and although I am personally disappointed in the final result I do take exception with the analysis of the said trend thus far. Many of the commentators had inferred that there was a lack of awareness amongst Britons and that they were unsure why they had voted to leave. One element of this referendum that the popular press had picked up on, was a spike in Google Trends which identified that the British public had begun searching for the term, “What is the EU?” hours after the results were announced. The British public had voted to leave the European Union by a margin of 3.8 percent. Do not reproduce without permission.At 22:00 BST on the 23rd June 2016 the doors closed at polling stations across the UK and the fate of the country was sealed. If you're interested on American's curiosity on candidate, then you can always check Google Trend Election Hub anytime to get the latest stories regarding Trump and Pence as Republicans, Clinton and Kaine as Democrats, Johnson and Weld Stein under Libertarian Party and Baraka for Green Party. Lastly, you could also explore Youtube election map for most watched videos of candidate and Election Databot in which any information you want or need to know about politics could be found there. Alaska with 100 search interests gave Hillary Clinton 53% that shows the most searched presidential candidate.įeatured insights such as Voter Registration, Top Issues like economy and immigration, Vote for a candidate where Trump scores the highest, and "How to Vote" statistics could also be seen in the Election Hub. By hovering on the pentagon-shaped state, it will show the numbers of search interests of which state with darker shade as the highest and lowest on ithe opposite. Next to it is the " State by state search interest". ![]() ![]() ![]() Top most is " National search interest in the candidates (past week)" where Hillary gains the highest search. It will be based on Google Trends where election-related searches go straight to the pulse on election hub to see the status of different candidates.Īs of now, there are 8 categories that you can see in the hub. upcoming elections this Novemon Tuesday will give you something to expect on what is going to happen in the 58 th election that is staged only every four years. With an increase of 240% interest compared 4 years ago, Google decided to be a part of this American historic event which they believe will play a huge role in storytelling. Google officially launched on Septemthe Google Trends Election Hub. ![]()
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